With more than 50% of homebuyers now finding their home online, it is more important than ever to differentiate your real estate business and make your marketing stand out against the competition.
Here are some recent trends to make your marketing campaigns pop next year.
Let’s get this out of the way- if you stay current with any real estate publications or attend trade shows, you’ve probably heard how you should be using video. The numbers don’t lie- according to a 2019 study by HubSpot, 87% of consumers say they’d like to see more video from brands.
As a real estate agent, you know how important trust is between you and your clients. Videos help demonstrate your personality while showcasing your brand, and give potential clients an opportunity to get to know you before working with you. Videos can also significantly help increase organic search traffic to a website to help your visibility on search engines.
2. Optimize Your Website
Speaking of websites, if you have not updated yours in a while, now is the perfect time. Users are more likely to engage with websites that are visually-appealing and user friendly. Be sure to include plenty of photos and videos of current listings or past successes. If you are limited on technical resources, there are plenty of tools out there to help easily create engaging and mobile-friendly websites, such as SquareSpace.
The mobile part is especially important- consumers are increasingly using mobile devices to navigate the internet. Make sure your website is optimized for easy access from all devices.
3. Use Facebook & YouTube Advertising for Your Videos
Facebook and YouTube both have plenty of advanced targeting methods available to reach not just your local market, but users who match your typical clients. If you have a Facebook Business page or Google Analytics on your website, you can leverage the audience data from these platforms to develop a target audience for your ad campaigns. Create compelling video ads with a strong call-to-action to drive more traffic to your website.
4. Utilize Text Message (SMS) Campaigns
If your email campaigns have not been demonstrating your desired return, now could be the perfect time to test SMS marketing. Research has shown that SMS open rates are as high as 98%– compared to an average of 20% for email campaigns. Additionally, it takes 60 times longer on average for someone to respond to an email!
5. Engage Your Social Media Users with Contests & Polls
One of the easiest ways to retain brand recognition is through engagement. If users engage with your brand on social media, they’ll be more likely to remember you. To this end, consider creating polls or contests on your social media channels that will drive more engagement with your posts. The more you test it, the more you’ll learn what best engages your followers to keep coming back for more.
While the above tips may help differentiate your brand from competitors, it does not mean traditional marketing methods are going away. Email campaigns and local outdoor advertising can still be very effective channels when managed properly. However, adding these techniques to your marketing strategy could just give you the edge you need.