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10 Books to Help You Succeed in Real Estate

Looking for new adds to your reading list this year? We’ve compiled a list of ten great books to help you build skills to excel in both your professional and personal life.

  • The Millionaire Real Estate Agent by Gary Keller

In this book by the Keller Williams co-founder, he explores strategies for growing your real estate job into a million-dollar business and shows you step by step how to implement them. In the end, he concludes it’s not just about the money- it’s about maximizing your potential and taking charge of your future.

  • Real Estate Success in 5 minutes a Day by Karen Briscoe

Top-performing agent Karen Briscoe shows how you only need to invest 5 minutes each day to achieve a higher level of success in your professional life. Success is achieved by getting into action immediately and applying the principles you learned.

  • Your First 365 Days in Real Estate by Shelley Zavitz

The first year of working in real estate can be one of the most tumultuous times of your career, full of hard lessons and hard work. But if you get the important stuff right, a great future is yours for the taking.

  • Exactly What to Say: For Real Estate Agents by Phil Jones, Chris Smith, and Jimmy Mackin

The real estate industry desperately needs new tools and ideas to stay relevant in a modern marketplace. Modern consumers are better educated and have more choices than ever before. In this book, the authors provide “30 Magic Words” to help with the most common and difficult conversations that agents have today.

  • Influence: The Psychology of Persuasion by Robert Cialdini

In this acclaimed bestseller, Robert Cialdini explains the psychology of why people say “yes” and how to apply these insights ethically in business and your everyday life. Learn how to be a skilled persuader and, just as importantly, how to defend yourself against unethical influence attempts.

  • 7 Habits of Highly Effective People by Stephen R. Covey

As arguably one of the most impactful books of the 20th Century, there’s a good chance you’ve come across this title before. If you’ve never read it, now is the perfect time to pick it up. Covey presents a principle-centered approach for solving both personal and professional problems with practical insights and a step-by-step pathway for living with fairness, integrity, honesty, and human dignity.

  • How to Win Friends and Influence People by Dale Carnegie

In a true test of time, this book has been referenced by many successful CEOs and other successful leaders for over 60 years. In one of the best-selling books of all time, Carnegie outlines methods for making people like, influencing their way of thinking, changing their behavior, and much more.

  • Endless Referrals by Bob Burg

Professional speaker and renowned author Bob Burg builds on his proven relationship-building strategies to not only bring more clients to your door, but attract the right type of client. Learn how to maximize your daily contacts, utilize the right tools, leverage your network, and generate ongoing sales opportunities.

  • Never Split the Difference by Chris Voss

A former FBI hostage negotiator offers a field-tested approach to negotiation that can be applied to your business and personal life. This book takes you inside the world of high-stakes negotiation, revealing the skills that helped the author succeed where it mattered most: saving lives. Using his nine effective principles, you can learn to become more persuasive in both your professional and personal lives.

  • Sell it Like Serhant by Ryan Serhant

This national bestseller is a practical guide on how to sell anything and achieve long-term success in business. You’ll find tips on how to find your “hook”, negotiate like a pro, manage your time efficiently, and much more. Your measure of a good day will no longer depend on one deal or one client; the next deal is already happening.

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