The real estate profession is growing. In fact, according to the U.S. Bureau of Labor Statistics (BLS) Occupational Outlook Handbook, employment for brokers and agents is expected to grow at a rate of 7 percent from 2018 to 2028. This is a faster growth rate than the average for all occupations. That being said, there
While it may be true that more and more buyers are searching for their homes online, 63 percent of sellers still host at least one open house as part of their sales strategy. In a 2016 survey of agents, brokers, and others, 70 percent of respondents sold a home due to a connection they made
Regardless of your role in business, one thing is certain – how you set up your office affects how your clients and prospective clients perceive you and your business. The same is also true of a home office if you meet with clients there. Not only do you use your office design to market to
In today’s world, the first impression you make as a real estate professional on potential clients is likely to be your online profile. As the old adage goes: “You only get one chance to make a first impression”. So you need to make it count. While there are many marketing ideas for real estate agents
For several years now, Millennials, also known as Generation Y, have been the largest group of home buyers in the U.S. – and that percentage has been steadily growing. Older millennials currently outnumber younger millennials in this cohort by far. If you want to be successful in 2020, you must not only take notice of
Whether you are an experienced Instagram user or new to the platform, you should know that Instagram is one of the most used and fastest growing social media platforms in the world. Using Instagram for real estate is a great way to market properties, introduce promotions, engage with current and potential clients, and much more.
According to the National Association of Realtors®, millennials were the largest group (37%) of home buyers in 2019. Consequently, your reputation is more important than ever when it comes to your online presence. Why? Because practically all millennials (98%) use the internet for their home search and when choosing a real estate agent. With that
Preparing for a new year always brings new challenges and new ideas. Here are some ways you can prepare your business for 2020 and some coming trends. State of the Market There has been a lot of discussion that a correction, or recession, will be coming in 2020. However, unlike past recessions, the housing market
The new year is fast approaching, and you may be thinking of resolutions for a healthier, happier, and more productive new year. This month is also a good time to reflect on your business’s progress this year, and how you plan to improve moving forward. Here are some New Year’s resolutions to help you make
With more than 50% of homebuyers now finding their home online, it is more important than ever to differentiate your real estate business and make your marketing stand out against the competition. Here are some recent trends to make your marketing campaigns pop next year. 1. Video Let’s get this out of the way- if
You and your buyer have finally finished initial negotiations and agreed to an offer. Congratulations, you’ve finally reached the finish line and are ready to close on the sale of your home! However, there are some steps you will need to take before the sale is finalized. If this is your first time selling a
The best leaders in the business world are those that see beyond the bottom line. They see the value in their teams and inspire them to work harder. So what are the common traits of great leaders? How do you take your leadership in the real estate industry to the next level? 1. Be Honest