The smell of burgers and hot dogs in the air. Fireworks lighting up the night sky. And American flags displayed proudly on every doorstep.
This week, people across the USA will come together with their family, friends, and neighbors to celebrate Independence Day. If you are a real estate agent, you might be wondering how to best engage with leads and clients on this patriotic holiday. Here a few ideas on how to make the most of your marketing this Fourth of July.
1. Connect with Your Network
Use the holiday as an opportunity to connect with your clients. There are many ways to go about this, but one of the simplest is a newsletter. Know your audience, and share themed and curated content in your newsletter. This could include lists of local events in the community (such as a list of nearby fireworks shows), or tips for throwing a great barbecue. You’ll likely want to keep the tone fun and care-free, but don’t be afraid to put some pressure on. Remind your clients of the importance of listing their homes before the end of summer to sell quickly.
You could also take this idea a step further by sending an Independence Day-themed postcard or hand-written note. A personal touch like this could go a long way in showing off your patriotism, and connecting with your clients on an emotional level. Remind your audience that you care by wishing them a safe and happy holiday.
2. Be Social
Which is to say, don’t slouch on your social media during and around the holiday. Facebook and Instagram Feeds are sure to be stacked with pictures of celebration around this time, and you’ll want to get in on the fun. If you’re throwing a barbecue yourself, or decorating the office with coworkers, make sure to take photos and share with your followers! For a big uptick in engagement and traffic, consider starting a contest on social media. Something like a “Fireworks Photo Contest” could be a great way to engage your network and stay top-of-mind through the holiday.
If your real estate business already has a blog, make sure to write at least one post in the spirit of the holiday. Topics like safety tips, local guides for enjoying the holiday, and party ideas are all good subjects for Independence Day-themed content. Depending on your community, you might also share some interesting facts about history in the area.
3. Throw a Fourth of July Party
If you have an open house, don’t let it go to waste for the Fourth. Take advantage of the holiday and draw them in with a barbecue. This can be a great way to show off the spacious backyard, built-in pool, or a back patio perfect for summer grilling. If possible, you could even light off some fireworks to end your event with a bang!
Use this opportunity not only to invite leads, but to show clients that you appreciate their services. Send out invites ahead of time, and let them know you will be answering questions about the property and serving lots of food. Create an event for your party on Facebook, and post signs at nearby street corners or community centers.
4. Sponsor an Event in Your Community
There will likely be many gatherings and events around the Fourth, such as parades, carnivals, and firework viewings. Sponsor one of these celebrations to show that you care. These types of events can be great exposure and PR for your brand.
And don’t forget what this holiday is all about- take this opportunity to help give back to your community. Consider sponsoring a charity fundraiser for local veterans, or get involved with volunteer services for your town. You’re sure to meet lots of new people who might become valuable clients down the road.
5. Show Off Your Stars & Stripes
In all of your marketing efforts, nothing screams Fourth of July like red, white, and blue. This is a great time to let your clients know that they’re still top-of-mind by sending themed pop-by gifts, such as small flags, or other red, white, and blue giveaways. Adorn your office and flood your social feeds with patriotic décor to flaunt your American spirit. You could also get more creative and spread that national pride throughout the neighborhood.