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5 Apps to Help Real Estate Pros Grow in 2022

1. Social Media Management: HootSuite

You’ve been hearing for years how important social media is and how you should be posting on Facebook frequently, but who has the time? HootSuite is here to the rescue.

HootSuite is a robust tool that allows you to monitor all your social media channels in one place, as well as schedule posts to your accounts in advance. So, if you don’t have time to be active on Facebook, Instagram, or Twitter throughout the week, you can put aside some time once per week (or once per month) and schedule all your social media posts in advance. If you’re a data-driven individual, it also includes some pretty advanced analytics to dive into your social media reach and engagement.

2. Marketing Design: Canva

If you like to create your own marketing collateral, but you don’t have access to advanced design software like Adobe PhotoShop, Canva is the tool for you.

Launched in 2013, Canva is an online design and publishing tool with countless plug-and-play marketing templates to choose from. You can use their tools to start from scratch, but their library includes templates for virtually any occasion. Best of all? Their starting plan, which provides access to over 250,000 templates, is completely free!

3. Scheduling & Meetings: Calendly

As a real estate agent, a lot of your time is spent on the go. This can make it difficult to coordinate meetings with clients or service partners during the week. Calendly is a tool to make scheduling appointments much easier.

With Calendly, you can sync your calendar from most major email providers (including Microsoft or Google calendars) and create a personal meeting link. Instead of coordinating each meeting one-on-one, you can make your calendar link available and let people schedule time whenever you’re available during your working hours. Calendly’s free plan will be enough for most individuals’ needs.

4. Productivity & Collaboration: Trello

If your team is primarily coordinating and following up on projects via email or phone, it may be time to acquire a work management tool. Trello is such a tool, and allows teams to collaborate on projects, coordinate workflows, and track progress from start to finish. Trello is very simple to understand, and is used by over 1 million teams worldwide (including big players such as Google, Costco, and SquareSpace).

Trello does have a free plan that is pretty comprehensive, but whether than plan will work for you depends on your team’s needs.

5. Reporting & Lead Generation: ShowingTime

Unless you’re new to the industry, there’s a good chance you’ve heard of ShowingTime before. Launched back in 1999, ShowingTime is best known for simplifying the showing process by automating certain scheduling and management tasks. However, what you may not know is that it also includes a suite of reporting and lead management tools.

ShowingTime’s menu of products includes Lead Coordinator, which helps to capture prospects, deliver leads, and provide a better customer service experience. Their MarketStats products can sync with your MLS and help to generate visual reports and analyze data to identify new opportunities. Contact ShowingTime’s sales team to find the plan that fits your team.

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