5 Tips for the Best Professional Headshots
The share of millennial home buyers has continued its upward trend, accounting for 43% of all buyers in 2021 (up from 37% the previous year). What’s more, this generation continues to use the internet in their home buying process at rates never seen before. In NAR’s 2022 Home Buyer and Seller Generational Trends report, 65% of buyers between ages 23 and 31 found the home they purchased online.
Fortunately, this same data also shows that buyers in this same age group are continuing to utilize real estate agents during the home buying process, even at a higher rate than older age groups. However, these trends mean it’s even more likely that many buyers’ first impression of you will be from a website or other online profile. And if that’s the case- when is the last time you updated your headshot?
Below we will discuss some tips for taking the perfect headshot to stand out from the crowd.
1. Use a professional photographer
It can be tempting to opt for a free route and let your friend take a picture on a mobile phone camera, but don’t be fooled. Although many modern phone cameras can take pictures with impressive resolutions, there is no substitute for knowledge and experience. A professional photographer will make sure you strike the right poses, apply the appropriate backdrop, and get optimal lighting. There are plenty of photographers that specialize in professional headshots for business. Pricing can vary, but most photographers will charge between $100 and $300 for a set of pictures. You only get one chance to make a first impression, so read reviews and hire a pro!
2. Dress/Look the part
When you’re taking a professional headshot, you need to look the part. Your attire should communicate that you are confident and professional. People are trusting you to land them their dream home. Wear clothing that is solid colored and simple. Avoid gaudy patterns or flashy jewelry and accessories. The last thing you want is a prospective client to become distracted by your style and overlook your real estate skillset.
3. Set the scene
Your background may not seem like a huge deal at first, but it can actually be quite useful in conveying what type of real estate you sell. For example, if you’re selling residential homes in suburbia, a relaxing outdoor backdrop or a shot inside a home is appropriate. If you are selling commercial real estate in a bustling city, a more industrial or cityscape background is appropriate. Honing in on the right background and setting that makes sense for you can be the difference maker in landing your newest homebuyers.
The photographer will guide you on how to pose, where you should be positioned, and other essential tips, but one direction you should bet on is “Smile!” Multiple studies have shown that smiling can make not only you happier, but also the person who is viewing your photo. In addition to a serotonin boost, a UWA study also found that a nice smile can increase feelings of trustworthiness and dependability towards you. So, when you go to take your new headshot, don’t forget to say “cheese!”
5. Use your new pics
Now comes the easy part. You hired your photographer, put on your best outfit, found the perfect backdrop, and put on a big smile- now it is time to use your new headshots. You should update all of your marketing materials and social media platforms with your new picture. Whether it’s Facebook, Twitter, LinkedIn, a personal website or just your email signature, you should be utilizing your new pictures anywhere you can.
Ultimately, a professional headshot is an essential yet simple way to attract business and achieve continued success. A crisp headshot reminds your current clients you are a business-oriented professional always available to accommodate them wherever their homebuying journey may take them. It communicates to future clients that you are approachable, confident, and more than capable of placing them in their dream home. Follow these tips the next time you are considering a new portrait and watch your online presence grow the way you’ve always wanted!