5 Ways to Impress Your Real Estate Clients
Being a real estate agent can get competitive. There are millions of real estate professionals operating within the same space – so how do you differentiate yourself from the rest? Here are five easy ways to impress your clients and gain more referrals.
Punctuality is a sign that you respect others and their time. When we give respect, we earn it in return. Being on time is an easy yet effective way to impress your clients. Habitually being late for meetings, showings, or other commitments can be a red flag for your clients and have them looking elsewhere. Clients may begin to wonder what else you will be late with – like completing important paperwork or making an offer. If you do find yourself running late, be sure to contact your clients and any other parties involved immediately. If you are struggling with punctuality, make sure you’re not overloading your day with more than you can handle.
Focus On Relationships, Not Transactions
When you focus on building and nurturing relationships, you build business for life. There is value behind having long-term relationships opposed to having one-time transactions where you never speak with them again. People don’t want to feel like they are just a number and a source of profit. Demonstrate interest in creating long-term relationships with your clients that will benefit the both of you. Focus on learning more about your clients and you’ll be that much closer to impressing them.
Support their Business
It may not be a viable option for every client you have, but some of your clients may have businesses of their own that you can support. It’s a great way to deepen your relationship with them and can give you the upper hand over other real estate professionals they’ve worked with who only saw them as a transaction. Their business could actually be of service to you, but if not, you can always give them a shout-out on your social media platforms or keep their business top of mind when a friend, family member, or another client is looking for recommendations.
Help Them Network
This is more focused towards clients who are new to town and would like to get involved with their community – whether that is professionally or socially. Since you know a lot about the community you work in, you are a perfect resource for these newcomers to recommend services and places to go that they can check out. It’s also a great opportunity to mention some of your other client’s businesses if they are interested in those kinds of services. If they have children, they may be wondering about local activities they can join. Being knowledgeable in these areas can really impress your clients.
Send Dinner on Moving Day
When you actively work on building relationships with clients, you’ll begin to get a feel for their personality, likes, and dislikes. Use this to your advantage and extend your gratitude for them choosing you by sending a dinner on moving day. The last thing on people’s mind when they move is what they are going to eat on moving day. Make that day a little easier for them by personally delivering a meal to their door. If you don’t want to bring food on the spot, consider gifting a bottle of champagne with a gift card to a local restaurant.
After the transaction has been finalized and your client has settled into their new home – the relationship should not end there! Checking up with them a few months after they move in to see how things are going will surely impress them. Going a step further, create a database in excel of client’s significant dates. Sending a birthday card or an anniversary card of their move-in date can be really meaningful and further build your relationship.