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#Hashtag Guide for Real Estate

What are hashtags and how do you use them?

If you’ve spent any time on social media, you’ve likely seen hashtags in use. A hashtag is an easy way for people to categorize, find, and join conversations on a particular topic. It is stylized by putting the pound, or hash, symbol in front of a certain keyword or phrase. The hashtag will then become a live clickable link that will lead users to other related content or posts about that topic.

For example, let’s say you’re a real estate agent operating out of Boston and you have a beautiful new family home you are looking to sell. By adding the hashtags #BostonRealEstate or #BostonHomes in the post description, users who click the hashtags will see your post, along with any other posts using these same hashtags.

Why use hashtags?

You can see how leveraging hashtags easily allows readers to find related content that expands beyond their following, while simultaneously giving curators the ability to expand their reach too. In addition to getting the right eyes on your digital media, hashtags can also play big role in increasing the amount of overall traffic to your content. Do not be surprised if you notice an increase in views, likes, clicks, and total impressions once you begin implementing hashtags consistently.

By using the right hashtags, you can successfully promote your business across multiple platforms, with the common link to your posts being hashtags. Cross-platform promotion through hashtags is great way to strengthen your brand and take it up a notch. A study done by Twitter found that tweets with hashtags receive double the engagement versus those without a hashtag!

Hashtag Etiquette

Much like anything in life, there are dos and don’ts when it comes to hashtag utilization. Remember- a hashtag is a word or phrase that will allow others to find your content.

That means you DO want to:

  • Make your hashtags short.
  • Make your hashtags catchy or interesting enough to merit a click.
  • Understand what tags generate traffic and buzz.
  • Use hashtags consistently.

But DON’T:

  • Overdo it.
    • Keep your hashtags minimal, at 1 or 2 per post. In fact, the same Twitter study referenced above found that tweets with 1 or 2 hashtags had 21% higher engagement than tweets with 3 or more!
  • Use tags that are oversaturated with millions of posts
    • Your content will become lost in the crowd.
  • Expect more interaction if your tags are not relevant.
    • People need a reason to click your hashtag- choose tags that are relevant to your content.
  • Expect your own hashtag to immediately catch on.
    • There’s nothing wrong with making your own hashtag. But don’t expect to see an increase in engagement like you would with a trending hashtag.

Best Real Estate Hashtags

The simplest way to understand what hashtags you should be using is by breaking them down into 3 categories- general hashtags, location hashtags, and brand hashtags. See the respective lists below.


  • #openhouse
  • #homesforsale
  • #petfriendly
  • #newhome
  • #realestate
  • #fixerupper
  • #housegoals
  • #househunting
  • #realestateagent
  • #newlisting
  • #toprealtor
  • #Buy/SellWithMe


  • #downtown[yourcity]
  • #[yourcity]life
  • #sellersmarket
  • #suburbs
  • #explore[yourcity]
  • #uptown
  • #walkableneighborhood
  • Realty[yourcity]
  • #realty[yourcity]
  • realestateagent
  • #[yourcity]homesforsale


  • #[yourfirm]
  • #[yourcity]guide
  • #[yourcity]realtor
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