Video Tips for Real Estate Pros

Did you know that 85% of buyers and sellers want to work with an agent that uses real estate videos for marketing? In 2022, working professionals need to be comfortable on camera- especially in real estate!  In today’s market, effective video communication is a necessity in the workplace. If your skills need some brushing up, or you’ve always been shy on camera, check out these steps below to learn how you can help enhance your video marketing.

• Dress Comfortably

Think about how you feel in your favorite outfit.  You’re naturally confident and relaxed because you don’t have to worry about what you’re wearing or how the clothes fit. When you will be on video, dress in clothing you are comfortable in that will instill confidence.

• Know your Topic

It’s much easier to flow on video when knowledgeable about the topic- so be versed on the subject of the videocall! Brilliant speakers tend to be well-informed.

• Drink Water

We’ve all had that nervous dry mouth at one point or another. If speaking on video makes you anxious, keep a glass of water nearby in case you need a drink. This is a simple thing that is often overlooked, that will spare a lot of discomfort that comes with nerves.

• Be Conscious of Your Voice

According to Psychology Today, nervous individuals tend to speak at a faster pace in order to get the message over with quicker. Be mindful of your pace, tone of voice, and expressiveness- listeners bounce off of the speaker’s demeanor!

• Lighting

Proper lighting is another easy way to look your best on camera and boost your confidence. Invest in a solid LED light that will not cast shadows so you can be sure you’re looking your best.

Like anything else, becoming a natural on video requires practice. Use the tips above to continue honing your video presentation skills and enhance your online marketing.